<img src="https://secure.imaginative-trade7.com/791214.png" style="display:none;">
Opensky_Logo_CMYK-1
MSD logo
Global_Health_Connector_RGB_LOGO_FORMERLY_DARK

Understanding What Really Drives Vaccine Uptake: Insights, Behaviour & Real-World Impact.  

Join global health leaders and industry experts for a live session exploring the behavioural, digital, and data-driven factors shaping vaccine adoption — including how one European market achieved a 40% increase in coverage year-on-year using an AI-enabled approach.

 

 

Webinar: "How Data Intelligence is Driving Vaccine Uptake in Pharma and Public Health"

 Thurs 22nd January, 11am - 12.30pm CET    Microsoft Teams

Meet the Speakers

webinar speaker headshots (11)

Ekaterina Ser

Global Vaccines Marketing

MSD

Presenting the Slovakia case study and its 40% VCR improvement.

webinar speaker headshots (13)

Dr. Oliver Harrison

CEO

Koa Health

Expert in behavioural and digital intelligence, bringing a system-level perspective on engagement and population-level decision-making.

webinar speaker headshots (12)

Prof Catherine Weil-Olivier

Leadership Team at CLCI and Professor of Paediatrics

Coalition for Life Course Immunisation

Leading voice in immunisation strategy, policy alignment, and improving vaccine access across Europe.

 

webinar speaker headshots (15)

Barbora Husakova

PACE Data & Insights Lead

MSD

Sharing global patterns in VCR challenges and opportunities.

webinar speaker headshots (17)

Bleddyn Rees

Deputy Chair

Global Health Connector

A leading figure in global digital health and session chair, guiding discussions across strategy, behaviour and real-world uptake.

webinar speaker headshots (16)

William Flanagan

Commercial & Technology Director

OpenSky

Explaining the AI-driven uptake intelligence engine behind the MSD success case.

Why This Session Matters

Despite significant investment in awareness and access initiatives, many markets still face regional variability in vaccine coverage — and internal reporting rarely explains why.

This webinar brings together experts across behavioural science, global immunisation strategy, commercial operations, and AI-enabled analytics to examine:

  • Why uptake varies across regions, even with strong access
  • How behavioural and system-level factors influence adoption
  • How real-world data can guide more effective interventions
  • How one country achieved a 40% improvement through targeted Market Access actions and an AI-driven insight model

If you’re responsible for improving immunisation outcomes, strengthening Market Access initiatives, or understanding real-world drivers of adoption — this session is essential.

slovakia flag

Case Study Spotlight: 40% Improvement in Vaccine Coverage

MSD will share:

  • What the data revealed about behavioural, demographic, and system-level drivers
  • How the team prioritised interventions for highest impact
  • How cross-functional collaboration enabled rapid action
  • How AI-driven insights helped focus resources where they mattered most

This is the first public walkthrough of how the strategy was informed and implemented.

Who Should Attend

Creative business team putting hands together at the office

This session is designed for leaders working to improve real-world vaccine adoption.

  • Market Access Teams
  • Commercial & Vaccines Marketing
  • Life-cycle & Launch Excellence
  • RWE & Analytics Teams
  • Medical Affairs & Public Health Partnership Leads

If your work involves understanding why uptake varies — and how to improve it — this webinar will offer actionable insights.

What You'll Learn

iStock-1441654665

Macro-Level Insights: Understanding population behaviour dynamics

  • Digital and behavioural intelligence shaping engagement and action
  • How system-level data can reveal patterns traditional analytics miss
iStock-1217996525

Global Vaccine Strategy: The adoption challenges facing immunisation programmes

  • Key challenges observed across European and global vaccine programmes
  • How Market Access and Commercial functions can influence real-world outcomes
iStock-1354578539

Real-World Case Study: A 40% improvement in vaccine coverage rate

  • How MSD’s Slovakia team identified the true drivers of low uptake
  • How targeted interventions improved coverage year-on-year
  • The cross-functional process behind their success
Uptake Intelligence Imagery (1)

Technology Deep Dive: How AI identifies what works - and why

How OpenSky’s Uptake Intelligence engine quantified barriers and drivers

How these insights guided MSD’s regional strategy

How similar approaches can scale across markets